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is an Internet
site geared to the recreational-vehicle enthusiast. "We're proud to be
a sponsor for the new travel series, Experience America," says Kelly Larson,
director of RV E-business for Onan RV, a division of Cummins Power Generation.
"Funroads advocates the RV lifestyle and encourages Funroads members to
participate in a robust online community."
An Upscale Branded Portal for the RV Industry
The brand voice of the Funroads site is crafted around the freedom and
camaraderie of the RV lifestyle. Scenic photography draws viewers into
the site, enticing them with the spirit of the open road, setting the
tone for what they'll find as they navigate the site. The site's warm
and welcoming user experience is apparent to both novice and veteran RVers,
in the use of content and photographs depicting RVers in action.
Site Organization
Funroads is currently organized into three major sections: Community
is home to Funroads' online community; Service Junction promotes
RV service; and Get Outta Town focuses on planning and organizing
life on the road.
"Every component of the site provides value to its
RVing audience," Larson emphasizes. "The RVer is a discerning consumer
who has come to trust Onan products and services. We will not degrade
that relationship by compromising content quality or jeopardizing our
members' privacy. Everything on the site is designed to communicate trust
to our visitors. Funroads' policies mandate that we will never sell or
share registered user information. We also encrypt every commerce transaction
to ensure safety," she added.
A premier, Online Resource for RV Service Information
"Ultimately, we provide a Web portal that adds high-quality information
and offers products to enhance the RVing experience," Larson said. "Our
core competency is in the area of RV service and repair resources, leveraging
our Cummins Coach Care™ partners. This is unique in the industry because
there really aren't any Internet sites focused on service that are backed
by real service centers with certified repair technicians. We are establishing
a customer service model that really has no competition in the market."
About Coach Care™
Onan RV established the Coach Care™ program as the first of its kind in
the industry. Coach Care™ provides bumper-to-bumper RV service at certified
Cummins Onan dealerships across the country. The locations for Coach Care™
centers, Onan dealers and distributors, and locations for other appliance
service providers can be found in Service Junction on the Funroads.com
site. A strong community is integrated into Service Junction to provide
networking opportunities for the RVer who is looking to get advice on
service-related issues.
Funroads.com Fuses Content, Commerce and Community
Registered Funroads members can join discussion
forums to share their RV adventures and lessons learned while on the road,
shop online, submit favorite recipes, and plan their trips using interactive
tools. Funroads.com currently offers Onan products for online, but the
product offering won't stop there. "Future plans include two new major
sections, Go Shoppin' and RV Living," Larson said. "We anticipate offering
a wide range of RV-related merchandise and providing information that
will enhance the RV lifestyle. We encourage visitors to check back often,
as we evolve the site. Expect to see great things from us over the course
of 2001!" 
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For
over 50 years, Fleetwood has understood that people love the freedom and
independence an RV provides. As a pioneer in the RV industry, Fleetwood
is synonymous with outdoor recreation, and over the last half-century,
has grown to become the largest manufacturer of recreational vehicles
in the world. This growth was inspired by the simple credo - to build
great value into practical products that work hard for the consumer. At
Fleetwood, we rely as much, if not more, on referrals from current owners
as we do from advertising to sell our products. A further testament to
our products is that Fleetwood has more repeat buyers than any other RV
manufacturer, due to owner satisfaction. A pre-owned Fleetwood RV is among
the most desired in the market.
Not
willing to rest on our laurels, at Fleetwood we look for opportunities
to better serve our RV owners. Experience America is one of those
opportunities. The satisfaction of our customers with their RV's, and
the service they receive is measured constantly so that our products and
organizations that build, sell and service them can continuously improve.
For more information visit our website at 
